Less experienced will be considered for Assistant Manager / Associate roles
Barkmall is an e-commerce marketplace startup for consumers and sellers which is focused on pet-related products, including pet food, pet accessories, and care services. It facilitates transactions between consumers and a wide range of sellers such as retailers, wholesalers, veterinary clinics, and other professional sellers or care providers. Operating in Asia, Barkmall is first launched in Hong Kong and endeavours to expand its reach to China, Singapore, Taiwan, Thailand, APAC, and the world.
As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Barkmall. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen and pet parents smile.
About this role:
We are looking for a high-energy, forward-thinking individual with an understanding of and interest in digital marketing activities to join us in scaling Barkmall in our next phase of growth. This role reports to the directors.
Responsibilities
- Plan and execute all performance marketing campaigns across multiple markets and categories, particularly in paid social and display
- Understand user behaviour, and be familiar with our product features to create campaigns catering to the right target segments with appropriate content
- Work closely with the local and regional marketing teams to provide support in achieving targets through the use of various channels
- Analyze data to optimise campaigns, and provide post-campaign analysis
- Manage multiple projects within a given timeline and budget
- Implement and optimize digital campaigns across different online channels (e.g. SEM, Ad Display Channels, Social Media Channel, Programmatic Channel, eDM etc.) in efficient and cost effective manner by means of analytics tracking strategy, SEO strategy, tagging implementation, etc.
- Develop media buy strategies and budget plans for various ad platforms (Facebook, Instagram, YouTube, Google, etc) and oversee the day-to-day execution and optimization of paid media campaigns across paid social and SEM, with a focus on testing locally relevant visuals, messaging, and audiences
- Track analyze and report for the performance of advertising campaign. Propose action plan to continuously fine-tune the campaign structure and content. Provide constructive advice/insights in order to achieve the agreed objectives
- Conduct in-depth keyword and website research, ad grouping, audience targeting
- Develop campaign ad copies (bilingual abilities in English and Traditional Chinese preferred)
- Report on channel performance on a daily, weekly, monthly, and quarterly basis with focus on customer/market and actionable/data driven insights, utilizing key platforms including Google Analytics, Google Ad Manager, and Facebook Ads Manager
- Plan and develop all types of content: blog, landing pages
- Monitor, analyze and optimize SEO targeted website for the activities, traffic trends, SERP rankings and customer acquisition metrics and consistently define and refine SEO process with website management team & technical team
- Work on other ad hoc tasks as required by the company
Requirements
- Bachelor’s Degree in Communications, Marketing or related majors
- Minimum 5 years of relevant work experience in digital marketing with hands-on experience managing paid media campaigns, experience in agency highly preferred (less than 3 years experience will be considered for more junior role)
- Hands-on experience in the application of digital marketing tools including Google Analytics and other web analytics tools for behaviour tracking systems and methodologies, Google Ad Manager, Programmatic Ads, Google Data Studio, App marketing, email marketing, Facebook Ads Manager, Facebook Business Manager, other retargeting platforms, Adobe Creative Suit is a must, other CRM platforms highly preferred
- Experience with paid media campaigns for e-commerce platforms preferred
- Possess analytical skills with a strategic mindset, data-driven approach to decision making and best practices
- Ability to prioritise tasks and work under pressure, whilst maintaining high attention to detail
- Proactive, independent and self-motivated
- A collaborative team player and is committed to co-workers and clients
- Excellent command of spoken and written Chinese and English
- Someone with very good analytical skills, a creative mind and a keen eye for detail
- A strong team player who is collaborative, and also able to carry out tasks independently
- Fresh graduates or less experience are welcome to apply for more junior role
Note: Due to the high volume of applicants. Only shortlisted will be notified.
Agencies: Please do not call or email any employee of Barkmall outside of the Talent Acquisition team. Agencies must have a valid fee agreement in place and they must have been assigned the specific requisition to which they submit resumes, to the Talent Acquisition team.
Please apply with full resume, current and expected salary and contact number.
Send your resume to careers@barkmall.com, we’re waiting for you.
Introduction
Barkmall.com is the only online shopping mall that is 100% dedicated to everything pets.
At Barkmall, we view pets (and pet parents) as family, and we are obsessed with meeting and exceeding their needs through every interaction. Pet parents want a trusted destination where they can purchase a wide selection of goods or services with ease and at the most competitive prices. We reimagined the pet commerce experience with the goal of meeting and exceeding pet parents’ and sellers’ every need and desire, with our commitment to customer service, which is at the core of our offering. Barkmall is powered by dynamic end-to-end e-commerce, logistics, and technology backbone and culture of exceeding customers’ needs. Our technology transforms the way pet commerce work from providing a personalized shopping experience, last-mile delivery to reimagining how pet parents search and discover on a truly pet-centric platform. All of this enables us to break those conventional customer trade-offs, and give our customers more choice, faster service, and lower costs. It offers Bark First which is an annual membership program with free shipping and other perks and an auto-ship service which is a subscription-based recurring order. For sellers, Barkmall offers fulfilled-by-bark services which is a full-service logistics solution for them.
Being a Barkmaller, You too can join and enjoy a competitive salary with attractive Talent Benefits, including:
- A five-day week with flexible working hours before 10:00 am for selected functions in Kwai Chung office
- 10,000 square feet headquarter, well equipped with relaxing collaboration and gaming area
- Free round-trip shuttle bus service to and from nearest MTR stations to the office every 15-30 minutes
- Talent discount off group products and services
- Attractive annual leave, marriage, maternity, paternity, exams, birthday leave*, 2-day family care leave*, generous sick leave, and compassionate leave
- Medical insurance coverage
- Professional training and career advancement opportunities
*for Talents with over 1-year employment at Barkmall We hope to see all high calibre talents joining our unmatched and only 100% dedicated pet e-commerce marketplace very soon.
